PRIVACY POLICY


WELCOME TO OUR WEBSITE LWMITALIA.COM
For LWM Italia Ltd. your privacy and the security of your data are very important, which is why we collect and manage your data with the utmost care and take specific measures to keep it safe. Below you can find the main information about the processing by LWM Italia Ltd. of your data concerning your browsing of www.lwmitalia.com and use of the services offered. For detailed guidance on how LWM Italia Ltd. handles your data, please read this document and our Privacy Policy carefully. Please also read the Cookie Policy and the General Terms of Use of the website www.lwmitalia.com, which contains detailed information about the conditions of our services.

Some services may be subject to specific legal terms, in which case we will give you all the appropriate information from time to time.

WHO IS THE CONTROLLER?
The www.lwmitalia.com Site is managed from company LWM Italy Ltd., which acts as an autonomous holder of the processing of personal data for all activities related to the sale, such as order registration and fulfilment, payment management, return and after-sales customer service.

LWM Italia Ltd., with registered office in Arrigo Boito Street 33 – 73040 Melissano (LE) Italy, acts as the independent controller of the processing for marketing, profiling and sharing of your data, whenever you provide your consent to such processing. Below are the main information about the processing of your personal data carried out by LWM Italia Ltd., and more than any clarification, question or need related to your privacy and/or the processing of your personal data you can contact us at any time by sending a request to our Customer Service or by writing to the address of our headquarters of Via G. Garibaldi 13 – Rimini (RN) Italy. If you wish, you can also contact our Data Protection Manager (DPO), by writing to the address above, or by email to our address info@lwmitalia.com.

WHAT DATA DO WE DEAL WITH AND WHY? 
The personal data that LWM Italia Ltd. processing, are the ones you provide when you place an order and purchase goods, and the ones we collect while browsing or when you use the services offered on lwmitalia.com.

Keep in mind when we ask you to provide us with your data so that you can use a certain feature or service of the Platform, some fields will be marked as mandatory as this is the data we need for the purpose service or goods that you have requested or to allow you to access the required functionality, so the data is necessary for the exact fulfillment by us of obligations arising from the contract with you, or necessary to fulfill obligations that come from applicable provisions of the law or regulation. Failure to enter this data may result in the inability to complete your registration as a user or the inability to receive such services or goods or to benefit from the required functionality.

LWM Italia Ltd. can then collect data concerning you such as contact information, first and last name, shipping address and billing address, payment data and navigation data.

LWM Italia Ltd. processes, with your consent, the data you provide to us when you wish to receive communications or promotional information from LWM Italia Ltd. or other partners of our group, such as first and last name, email address, date of birth, preferences (e.g. man or woman, interest in receiving communications of our products). LWM Italia Ltd. also processes data related to your purchases, when you when you provide your express consent to the registration of your consumption habits, preferences, and lifestyle to use them for the creation of group and individual profiles (“profiling”) that are used for sending personalized communications and for conducting market research and statistical researches with anonymous data, organized in aggregate form. Your data is processed for the following purposes:

  • conclude and execute the contract for the purchase of goods offered on www.lwmitalia.com;
  • provide you with www.lwmitalia.com services such as signing up for the newsletter;
  • allow you to register on the website and use the services reserved for registered users;
  • manage your requests sent to our Customer Service.

In the above cases, the processing of your data is legitimate as it is necessary to execute a contract with you or to provide you with the service you have specifically requested. Only with your express consent, will we process your personal data for:

  • conduct commercial communications;
  • analyze your consumption habits for creating individual or group profiles;
  • share your data with other partner companies;
  • customize the website according to your interests.

WHO WILL PROCESS YOUR DATA?
Your data is processed by properly trained staff of LWM Italia Ltd., and for organizational and functional needs related to the provision of services on www.lwmitalia.com, from our partners. The latter were evaluated and chosen by LWM Italia Ltd. for their proven reliability and expertise. Some of these individuals may also be based in non-EU states and, in these cases, the transfer of your data to those countries is carried out in accordance with the guarantees provided by law.

HOW LONG DO WE KEEP YOUR DATA?
We keep your data for a limited period that depends on the purpose for which it was collected, after which your data will be deleted or otherwise de-identified (anonymized) irreversibly. The retention period is different depending on the purpose of the processing: for example, the data collected during the purchase of goods on www.lwmitalia.com are processed until the conclusion of all commercial, administrative and accounting formalities, they are then archived in accordance with national tax law (ten years), while those used to send you our newsletters until you ask us unsubscription and in any case for no more than 24 months. For more information, see our Privacy Policy.

WHAT ARE YOUR RIGHTS?
At any time, depending on the specific processing, you can: revoke the consent to the processing, know what is your data in our possession, their origin and how it is used, request updating, rectifying or integration and, in the cases required by the current provisions, the cancellation, the limitation of processing or the opposition of their processing.

If you wish, you can request to receive personal data in the possession of LWM Italia Ltd. that concerns you in a format readable by electronic devices and, where technically possible, we can transfer your data directly to a third party from you indicated. If you believe that your data has been processed unlawfully, you may complain to one of the relevant regulators to comply with personal data protection rules. In Italy, the complaint may be submitted to the Personal Data Protection Authority [Garante per la Protezione dei Dati Personali] (http://www.garanteprivacy.it/).

This policy may be subject to changes and additions over time, so please check its contents periodically. Where possible, we will seek to inform you of the applied changes promptly.

PRIVACY POLICY – GENERAL REGULATION FOR THE PROTECTION OF PERSONAL DATA – “REGULATION”
LWM Italia Ltd. as the controller informs you as follows about the processing of your personal data under Article 13 of the EU Regulation 2016/679 on the protection of personal data (“Regulation”).

PURPOSE OF PROCESSING AND CONSEQUENCES IF YOU REFUSE TO PROVIDE YOUR PERSONAL DATA

a) Purpose necessary for the performance of a requested service, LWM Italia Ltd. processes the personal data you provide us to allow you to use the services on the Website, including requesting information about our products and their availability, requesting assistance, being contacted, booking an appointment in store. For these purposes, LWM Italia Ltd. processes your data such as title, first and last name, email, data about your place of residence (city, country), date of birth. For the above purposes, giving your personal data is necessary and any refusal would prevent you from using the requested service.

In any case, consider that in actively providing us with your data by any means, you ensure its veracity and accuracy and you commit to notify us of any changes. Any loss or damage caused to the Platform or the Platform Manager or a third party due to erroneous, inaccurate or incomplete information reported in the registration forms will be your sole responsibility. Generally, you are required to provide us with only your data, not third-party data, except as required by the privacy and cookie policies. If you provide us with third-party personal data, you must inform them about the purpose and manner in which our data is processed.

b) Additional purposes: marketing – profiling – sharing data with LWM Italia Ltd. With your consent, which is optional, LWM Italia Ltd. uses your personal data for marketing purposes, i.e. to send you promotional newsletters, commercial or advertising notices about events, promotional initiatives and market research and satisfaction surveys, as well as statistical analysis with anonymous data, organized in aggregate.
Marketing activities are carried out by email, newsletters, telephone calls via operator, SMS, MMS, chat, instant messaging, social networks and traditional mail, including sending invitations to events organized by LWM Italia Ltd. or to which LWM Italia Ltd. participates. You may at any time indicate the contact mode you prefer from the above and may object to receiving promotional communications through all or only some of the above communication channels. With your consent, which is optional, LWM Italia Ltd. in its stores and online through LWM Italia Ltd. websites or accounts on social media, collects information related to your preferences, habits, lifestyle as well as the details of the purchases made to use them for the creation of group and individual profiles (“profiling”) that are used for sending personalized communications and for conducting market research and statistical research with data organized in aggregate. Custom marketing activities are done by email (newsletter), phone, SMS, MMS, chat, instant messaging, social networks and traditional mail, including invitation to events. You may at any time indicate the contact mode you prefer from the above and may object to receiving promotional communications through all or only some of the above communication channels. With your consent, which is optional, LWM Italia Ltd. uses your personal data for the purpose of sharing it with its partners, in order to conduct marketing activities on their part, that is to send you newsletters promotional, commercial or advertising communications about events, promotional and commercial initiatives, market research and satisfaction surveys, as well as to carry out statistical analyses with anonymous data, organized in aggregate. Marketing activities are carried out by email, newsletters, telephone calls via operator, SMS, MMS, chat, instant messaging, social networks and traditional mail, including sending invitations to organized events to which partners of LWM Italia Ltd. participate. You may at any time indicate the contact mode you prefer from the above and may object to receiving promotional communications through all or only some of the above communication channels. For marketing, profiling and sharing of its data, LWM Italia Ltd. uses data such as title, first and last name, email, data related to the place of residence (city, country), date of birth, data related to interaction with our digital initiatives (Internet sites, social media), products displayed, requested and/or purchased, participation in organized events in which partners of LWM Italia Ltd. participate. Giving your personal data for the marketing, profiling and sharing purposes of your data is optional and any refusal will have no effect on your registration to the website.

METHODS AND LEGAL BASES FOR THE PROCESSING

LWM Italia Ltd. processes your data with and without the help of electronic instruments, according to logic scants and consistent procedures with indicated purposes and in compliance with the Regulation, including profiles confidentiality and security. The data can be provided by you at the time of registration to the www.lwmitalia.com website, acquired during visits to our stores, provided during interaction with our digital initiatives (websites, social media), or during events organized by LWM Italia Ltd. or in which LWM Italia Ltd. participates. In accordance with the Regulation, personal data that relates you from time to time acquired by you or by authorized third parties is used to update and correct the information collected previously. LWM Italia Ltd. processes your data based on the following criteria of legitimacy:

  • Your consent
  • LWM Italia Ltd.’s legitimate interest in carrying out its activities;
  • execution of a specific request;
  • compliance with legal obligations.

DISCLOSURE OF YOUR PERSONAL DATA TO THIRD PARTIES

Personal data is accessible to our properly authorized staff according to criteria of need and is communicated to third parties in the following cases:

(i) when communication is required by laws and applicable regulations with respect to legitimate third parties receiving communications, such as authorities and public bodies for their respective institutional purposes;

(ii) communication to third parties in the case of extraordinary transactions (e.g. mergers, acquisitions, company divestment, etc.).Your data is also shared with our service providers, e.g. for technical and organizational services that are functional to the above purposes as self-employed employees, also in an associated form – e.g. companies that manage our website, to companies specializing in market research and data processing, advertising companies, etc. We provide these parties with only the data necessary to perform the agreed services and they act as Data Processors, based on the instructions received by LWM Italia Ltd.

LWM Italia Ltd. does not disclose your data to third parties so that they can be used for their marketing or profiling purposes.

TRANSFERS OF PERSONAL DATA OUTSIDE THE EUROPEAN UNION

Some of the parties aforementioned may also be established outside the European Union, in countries that do not guarantee an adequate level of protection to personal data according to the standards set out in the Regulation. LWM Italia Ltd. takes the necessary precautions for a legitimate transfer of data (e.g. through the implementation of the Standard Contract Clauses approved by the European Commission). You may ask about the transfer of your personal data abroad at any time by contacting LWM Italia Ltd. or the Head of Data Protection of LWM Italia Ltd. at the contact details below.

RETENTION OF PERSONAL DATA

Personal data processed to respond to a specific request is retained for as long as it takes to perform the requested service. For marketing, profiling and data sharing purposes with LWM Italia Ltd., your data is stored for as long as necessary to pursue those purposes, within the limits permitted by the Regulation, in particular, your data will be processed for 12 months for profiling purposes and 24 months for marketing purposes. You may at any time request the deletion of the data for such purposes and oppose the processing of the data for marketing purposes.

DATA CONTROLLER AND DATA PROTECTION OFFICER

The controller of the processing is LWM Italia Ltd., with registered office at Via Arrigo Boito 33 – 73040 Melissano (LE) Italy. The Data Protection Officer is domiciled at LWM Italia Ltd.’s registered office and available at the following email address: info@lwmitalia.com.

YOUR RIGHTS

You may contact LWM Italia Ltd. in its capacity as Data Controller or the Data Protection Officer at the addresses indicated above for an updated list of our data processors (i.e. our service providers), the parties to whom the data is disclosed and to exercise your rights per Art. 15 et seq. of the Regulations at any time; to obtain confirmation of whether or not your data exists, to check its content, source, accuracy, to request that it be supplemented, updated, corrected, deleted, anonymized, to request that it be transferred, that processing be limited, to oppose processing for legitimate reasons, e.g. opposing marketing activities, or to submit a claim to the Supervisory Authority (the Personal Data Protection Authority).